Why a lead management software is essential for sales and marketing teams ?

Leads are generated through inbound marketing, running campigns, email marketing,calls, As we know Lead management is the process where the leads are converted into customers through different process like lead nurturing,funnels etc.  

However managing leads is difficult as some of the leads may show interest and some of the leads will turn into customer at the first go, Few of them may not show interest, Now the point is attracting the leads with offers or discounts based on their category.

In the  lead management system it will segregate the leads into different categories based on their behavoiur and makes easy for the sales or marketing team to know about the leads and can constantly send emails or messages to attract them to convert them into customers.

Features of lead management software :

1.List : By using the softwarwe one can list the leads showcasing the basic information in chronological order starting from the most recent ones.By this listing it not only reduce the work but also gives an idea about each lead.

2.sort: It sorts the lead based on 

  1.priority

2.Source 

3.Stage 

4.Assigned to

5.Edited by

3.Lead Promotion : By using the software sales or marketing teams can Send the offers and discounts to the leads that attracts the customers as the part of the  lead promotion activity.

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